The impact expected from a company or a proposed climate solution based on a realistic analysis of its business model.

The impact a proposed climate solution could have based on a standardized growth trajectory that assumes the proposed solution takes over the Serviceable Obtainable Market (SOM).

What a company or innovation has achieved, based on data.

The impact that a proposed climate solution actually caused.

A proposed climate solution that offers reduced GHG emissions compared to an incumbent may sometimes encourage people to switch from other low or zero GHG options to a higher emissions product.

Direct GHG emissions that occur from sources that are owned or controlled by the reporting company, such as emissions from combustion of fossil fuels in boilers, furnaces, and vehicles.

Indirect GHG emissions that result from the generation of purchased electricity, heat, or steam consumed by the reporting company.

All indirect emissions that occur in a company's value chain, including both upstream and downstream emissions.

The divide between what is included in and what is excluded from a system of study.

An instance that quantifies the amount of product or service, which is used to track the scale of a proposed climate solution compared to an incumbent, e.g. one vehicle or one megawatt-hour of electricity generated.

The difference between GHG emissions released by a single unit of an innovation and a single unit of the incumbent technology (or representative mix of technologies).

Attributing portions of impact across the shareholders of the company that has put the proposed climate solution on the market.