Potential Impact

The change in GHG emissions that an innovation may cause, compared to an incumbent and based on a standardized growth trajectory that assumes that the innovation takes over the Serviceable Obtainable Market (SOM).

In Project Frame, potential impact is the method of assessing emissions per unit for a technology using a standard S-curve for growth compared to a status quo/incumbent and projecting how emissions would change if the innovation were to take over the market. Planned impact and potential impact are two distinct classes of forward-looking assessment.