Planned Impact

The change in GHG emissions that a specific innovation both intends and expects to cause compared to an incumbent and based on a realistic analysis of its business model.

In Project Frame, planned impact is the method of assessing emissions per unit for a specific innovation and status quo/incumbent and projecting the likely emissions averted, removed, or increased by comparing the two over a defined period of time. Planned impact assesses the innovation's plan for growth, commercial adoption, and technology diffusion into the Serviceable Obtainable Market (SOM). Planned impact and potential impact are two distinct classes of forward-looking assessment.